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Earthborn logo, a globe with a green leaf, on top of Earthborn Holistic text and a green and yellow banner.

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A Family-Run Company

Black and white image of the Midwestern Pet Foods facility in 1926

Earthborn Holistic was created by Midwestern Pet Foods, a family-owned company founded in 1926. Today they now operate four state-of-the-art pet food production facilities in the Midwest, with Earthborn specifically being manufactured in Oklahoma and New York.


Love Your Pet

A young husky kissing the nose of a woman who is holding his paw

By providing premium proteins and carefully selected vegetables and fruits, Earthborn is sure to be a tasty yet healthy option for your cat or dog! With balanced Omega-6 and Omega-3 fatty acids, vitamins, minerals and probiotics, you can count on Earthborn to support the overall well-being of your pet with nutrients aiding the immune and digestive systems, brain and eye development, bone and joint care, and skin and coat health. They also don’t use any artificial colors, dyes, or preservatives in their recipes!

Most importantly, Earthborn Holistic can proudly boast that they have yet to have any recalls. Now that's a commitment to safe and healthy pets!

Earthborn Holistic offers all life stages kibble for cats and dogs both grain-in and grain-free, wet food in cans and pouches, and both moist and oven-baked dog treats.


Love Your Planet

Three logos: UPCs for Trees, Reborn, Love Your Planet

From their inception in 2007, Earthborn’s second passion has been about the environment. They are committed to doing their part to protect the Earth, and though they don’t claim to be experts in sustainability, they’re doing their part in every way possible to take care of our planet.

With the UPCs for Trees program, they invite customers to mail in UPCs from any Earthborn Holistic product, and for every UPC received they will plant one tree!

Earthborn Reborn is another initiative where customers can bring their empty Earthborn Holistic bags in a designated collection box at participating retail locations, like the one here at Pets on Broadway. Once full, the bin is then shipped to TerraCycle and weighed. Each pound of collected waste means a monetary donation to the retailer’s pet charity of choice! They’ve collected over 500,000 bags, raised over $35,000, and currently have over 700 participating retailers!

Click here to learn more about Earthborn’s planet-friendly initiatives!


We're excited to feature Earthborn Holistic's line of pet and planet-friendly recipes throughout the month of February with some great deals!

Come on by the store anytime and ask any of our knowledgeable staff members to learn more about Earthborn Holistic!