The Northwest Naturals' mission is to provide pet lovers the option of feeding their pets health-enhancing, life-prolonging, and easy-to-feed food. Their products are carefully formulated based on the most advanced science and principles of raw food diet preparation. NWN believes in the premise that BARF (Biologically Appropriate Raw Food) improves the quality of life for pets. Their mission is to play an active role in the development of healthy companions, regardless of size or activity level.