As loving pet owners ourselves, the health and well-being of our pets is always our top priority. That’s why all NUTRO™ brand products are rich in nutrients, full of flavor and made with real, recognizable ingredients. As the popularity of natural pet food continues to grow, more and more pet food manufacturers are putting the term “natural” on their product labels. We understand that there is often confusion about what the term actually means for pet food products like those from NUTRO™.