Primal Brand

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Feeding raw is a great option for dogs and cats as it's the closest they'll get to the diets of their ancestors! Check out why we love recommending Primal to anyone looking to feed raw!

In early 2000, Primal's founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

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