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Feeding raw is a great option for dogs and cats as it's the closest they'll get to the diets of their ancestors! Check out why we love recommending Primal to anyone looking to feed raw!

Why Raw?

In early 2000, Primal's founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species-appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

Quality Control

Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients, including 100% antibiotic and steroid-free USDA edible-grade meat, certified organic produce, and unrefined vitamins and minerals.

Primal's commitment to quality means that all of their products are processed and inspected under strict guidelines for safety and sanitation to provide pathogen-free products to your pets.


Species-Appropriate Nutrition

By offering your pet Primal raw food formulas, you’re providing them with a diet that closely mimics their natural eating habits in the wild. Through the use of species appropriate, highly digestible food products, Primal Formulas offer a better way for dogs and cats to assimilate essential nutrients.

12 products