Help reduce stains and whiten the coat with Magic Coat Bright White Shampoo. Enriched with clarifying Natriance brightener, this whitening shampoo for dogs adds a more luminous appearance while cleansing the skin and coat. Softly scented with almond shea butter, the shampoo safely removes discoloration and restores fading coats to their natural shine. Free of parabens, this pet shampoo is made in the USA!