Illuminate the coat of your furry friend with Warren London Magic White Cherry Scented Brightening Dog Shampoo. This gentle formula removes dirt and grime while whitening and brightening the coat of your pup with no harsh chemicals, bleaches or dyes. It contains almond oil, cherry and vitamin E with no soap, detergents or parabens. This shampoo works on all types of coats without stripping natural oils and leaves behind a refreshing cherry scent. Made in the USA, Warren London Magic White Cherry Scented Brightening Dog Shampoo is a cruelty-free formula.